PURE.Faces

Isabelle Bauer

Owner & Founder

She has more than 25 years of experience in the tour operator and hotel industry. Before setting up her own representative office, Isabelle worked as operations and product manager for Meier's Weltreisen and DERTOUR, where she was responsible for Asia, Dubai, Greece and Morocco. She is very well connected in the luxury market and knows it very well. Isabelle identifies with her products, every partner is unique, her responsibility and has top priority! Isabelle has worked with esteemed brands such as Alila Hotels & Resorts worldwide, Selman Marrakech Hotel, Qamea Resort Fiji, Sheraton Resorts, Hyatt Hotels and beautiful, luxurious privately owned hotels and resorts worldwide. Her specialty is Asia, the Arabian Peninsula, North Africa and Greece, but she loves traveling the world to find other favorite places.

Alexander Bauer

Chief Finance Officer

Alexander studied architecture in Frankfurt. He traveled around the world and always loved it, especially Asia and New Zealand were his favorites, Isabelle shared her love of Morocco and Greece with him. They met almost 19 years ago and have loved traveling together ever since. He deals with the architectural and design aspects of the hotels and resorts he visits and represents. In addition to his work as an architect, he supports Isabelle with finances and is the helping hand in PURE's storytelling. Of course, he also enjoys writing about the architecture and design of hotels and resorts.

Petra Fraatz 

Director Business Development & Sales

The woman who puts her brand in the limelight in German-speaking countries: Petra founded WorterSee Communication together with Christian Handschell. Marketing. Sales more than 20 years ago. During this time, she and her team have worked for global players, medium-sized innovators and start-ups in the areas of tourism, lifestyle and IT. Petra has led international communications campaigns for, among others, Siemens, AIGNER, JOOP! and s.Oliver developed and implemented. The trained journalist and PR consultant works strategically, conceptually and editorially as well as passionately, thoroughly and goal-oriented. As Director Branch Office of the German Chapter of the Pacific Asia Travel Association (PATA), Petra ensures that the association continues to successfully act as a mouthpiece for the Asia-Pacific region. During this time the number of members has increased from 76 to 100.

Latefa Loulidi

Director Sales & Marketing

Our strategic sales and marketing support for you: Christian founded ÄrzteSee Communication together with Petra Koslowski. Marketing. Sales more than 20 years ago. Since he began developing and implementing sales, marketing and communications strategies for the tourism and hospitality industries, his focus has been on putting his customers, their brand messages, services and products at the center. Christian advised, among others, the Ministry of Tourism in Myanmar, the Saudi Tourism Authority and the German development agency GiZ. As managing director of the German chapter of the Pacific Asia Travel Association (PATA), he has a great passion for the cultures of Asia and the Pacific, his additional expertise lies in southwest and southeast European countries, the Middle East and southern Africa.

Petra Koslowski

PR Specialist

The woman who puts her brand in the limelight in German-speaking countries: Petra founded WorterSee Communication together with Christian Handschell. Marketing. Sales more than 20 years ago. During this time, she and her team have worked for global players, medium-sized innovators and start-ups in the areas of tourism, lifestyle and IT. Petra has led international communications campaigns for, among others, Siemens, AIGNER, JOOP! and s.Oliver developed and implemented. The trained journalist and PR consultant works strategically, conceptually and editorially as well as passionately, thoroughly and goal-oriented. As Director Branch Office of the German Chapter of the Pacific Asia Travel Association (PATA), Petra ensures that the association continues to successfully act as a mouthpiece for the Asia-Pacific region. During this time the number of members has increased from 76 to 100.

Christian Handschell

PR Specialist

Our strategic sales and marketing support for you: Christian founded ÄrzteSee Communication together with Petra Koslowski. Marketing. Sales more than 20 years ago. Since he began developing and implementing sales, marketing and communication strategies for the tourism and hotel industry, his focus has been on putting his customers, their brand messages, services and products at the center. Christian advised, among others, the Ministry of Tourism in Myanmar, the Saudi Tourism Authority and the German development agency GiZ. As managing director of the German chapter of the Pacific Asia Travel Association (PATA), he has a great passion for the cultures of Asia and the Pacific, his additional expertise lies in southwest and southeast European countries, the Middle East and southern Africa.